WHAT IS THE ROOSTER RUN?
The Rooster Run is taking the Brewzle bourbon hunt on the road. TJ from Brewzle and Josh from Spillway Wine & Spirits are teaming up with Old Dominick Distillery, traveling the country in Maggie, our Lincoln Continental, to find some of the wildest bottles we can. Follow the clues on Instagram, track down Maggie, and meet us on the road for exclusive Rooster Run bottles, Brewzle and Old Dominick swag, and other surprises along the way.
DON'T MISS THE NEXT CLUE
The Rooster Run is happening live.Every morning, we’ll tell you what city we’re hunting. From there, you’ll have to follow our Instagram Stories for clues about where Maggie and the crew are headed next.We’ll give you the city.We’ll give you the clues.It’s up to you to find us.
HOW TO JOIN THE HUNT
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1. FOLLOW
Follow Brewzle on Instagram. That’s where we’ll post all of our live Rooster Run updates.
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2. CHECK IN
Each morning, we’ll announce the city we’ll be hunting in that day.
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3. WATCH
Keep an eye on our Instagram Stories throughout the day. We’ll be dropping clues and hints about where Maggie is headed next.
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4. FIND US
Use the clues to figure out where we are and meet up with us safely. Keep an eye out for Maggie. A Lincoln Continental loaded with whiskey should be pretty hard to miss.
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5. GET REWARDED
Finding us could get you access to an exclusive Rooster Run bottle, Brewzle and Old Dominick swag, and other surprises along the way.
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6. SHARE THE HUNT
If you find us, grab a photo with Maggie and the crew and share it on social. Tag @Brewzle so we can follow along and share some of our favorite finds from the road.
THE ROUTE
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PART ONE: THE I-10 RUN
Florida → Mississippi → Louisiana → Texas
Maggie hits I-10 for the first leg of the Rooster Run.
We’ll be making our way west through four states, but we’re not giving away every stop just yet. Individual cities will be announced as the Rooster Run unfolds.
Check Instagram each morning to find out where we’re hunting that day.
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PART TWO: CALIFORNIA
November 8-15, 2026
Maggie heads west for Part Two of the Rooster Run.
Cities, dates, hunting stops, and special events will be announced soon.
EVENTS ALONG THE ROUTE
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ROOSTER RUN KICKOFF AT BUSTER’S EAST
FOLLOW @BUSTERSLIQUORSdouble_arrowFriday, October 2, 2026 | 5:00 PM - 7:00 PM
Buster’s East | Memphis, TNKick off the Rooster Run with TJ and Josh at Buster’s East. Hang out with the crew, check out some limited whiskey, get bottles signed, and enter exclusive lotteries before we hit the road.
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OLD DOMINICK x BREWZLE DISTILLERY TAKEOVER
LEARN MORE & BUY TICKETSdouble_arrowSaturday, October 3, 2026 | 2:00 PM - 6:00 PM
Old Dominick Distillery | Memphis, TNJoin us at Old Dominick for an afternoon of whiskey, exclusive experiences, and hanging out with the Brewzle crew as we celebrate the start of the Rooster Run.
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Brewzle at The Julep Palm Valley
LEARN MOREdouble_arrowMonday, October 12, 2026 | 6:00 PM – 9:00 PM
The Julep Palm Valley | Ponte Vedra Beach, FLJoin Brewzle and Old Dominick Distillery for a special meet and greet featuring Old Dominick cocktails, product sampling, giveaways, and more.
CAN YOU FIND MAGGIE?
Once the hunt begins, we’ll tell you the city. Then we’ll start dropping clues.Keep an eye on our Instagram Stories, look for Maggie, and see if you can track us down before we hit the road again.