Brewzle began in July 2022, built on a simple idea: bring people together through a shared appreciation for bourbon and distilled spirits. Long before the official launch, TJ was already creating whiskey content. His background in running an ecommerce agency sparked an interest in digital storytelling, and during the pandemic he began producing whiskey videos for fun. What started as a creative outlet quickly gained momentum, growing an audience of more than fifty thousand followers on TikTok.

As interest grew, TJ brought members of his ecommerce team into the project and shifted the focus toward YouTube. The channel expanded rapidly, reaching one hundred thousand subscribers within the first few months and climbing toward one million a few years later. Throughout this growth, the goal has stayed the same: celebrate distilled spirits, support the small producers who shape the industry, and build a genuine community around the people who enjoy them.

Today, Brewzle produces content across multiple platforms, collaborates with distilleries, hosts events, and brings fans together both online and in person. Brewzle has also expanded into production through Oak Bowery, a growing distillery project focused on craft, quality, and thoughtful whiskey making. Our mission is to highlight great craftsmanship, share meaningful stories, and give whiskey enthusiasts a place to connect.