📅 October 3 📍Memphis, TN

Doors open at 2:00 PM for everyone!

THE ROOSTER RUN STARTS HERE!

Before we hit the road, we’re taking over Old Dominick Distillery in Memphis for an afternoon built for the Brewzle community. Join TJ and the Brewzle team as we officially kick off the annual Rooster Run Bourbon Hunt with an exclusive distillery takeover featuring whiskey tastings, barrel picking, behind-the-scenes experiences, cocktails, giveaways, food, and plenty of time to hang out with the community.

    WHAT YOUR TICKET INCLUDES

    • Single Barrel Experience

      Taste four barrels, cast your vote, and help choose the winning pick.

    • Meet TJ and the Brewzle Community

      Hang out, talk whiskey, and spend the afternoon with the Brewzle crew and connect with other B-Team members.

    • Explore Old Dominick

      Go beyond the tasting room and explore the working distillery at your own pace.

    • Tasting Bar

      Sample three Old Dominick whiskeys, including special R&D pours.

    • Giveaways

      Win. Sip. Celebrate. Giveaway entries included with every ticket.

    • Memphis Perks

      Unlock special offers from participating Memphis hotels, restaurants, shops, and local favorites.

    Make More Of Your Takeover

    Two exclusive add-ons. No additional cost.

    • Aging Loft Experience

      A behind-the-scenes, elevated tour in the aging loft.

      Join an Old Dominick tour guide for an exclusive trip into the Front Street Aging Loft and get a closer look at how Old Dominick whiskey develops as it rests in the barrel.

      20 guests per session (5 total sessions).

    • Cocktail Class

      Go behind the bar with the Old Dominick team.

      During this interactive class, you'll explore cocktail history, learn why thoughtful ingredients matter, and pick up the techniques that turn a good cocktail into a great one.

      30 guests per class (2 total classes).

    Make A Weekend Of It

    Coming to Memphis for the takeover? Stay a while! Your Rooster Run ticket unlocks more than the distillery. Ticket holders receive access to special Downtown Memphis hotel options, weekend experiences, and exclusive local perks.

    • HOTEL BLOCKS

      Special Brewzle room blocks will be available at select Downtown Memphis hotels, putting you close to Old Dominick and everything the city has to offer. Booking links will be provided to ticket holders.

    • BACKBEAT TOURS

      Choose from a variety of Memphis tours available throughout Takeover weekend, exploring the city’s music, history, culture, and stories. Exclusive ticket-holder offer. Tours booked separately.

    • LOCAL FLAVOR

      Unlock exclusive offers from participating Memphis restaurants, shops, and local favorites handpicked to give you a taste of the city beyond the distillery. Participating offers revealed after ticket purchase.

    GET EARLY ACCESS TICKETS AND EXCLUSIVE DISCOUNTS

    Want to join us for the Old Dominick Distillery Takeover? Brewzle Club members get early access to purchase tickets before the general public, plus exclusive member pricing. With limited capacity, Club members get the best opportunity to secure their spot and save on admission.

    2-Day Early Access

    Paid Brewzle Club members get first access to Takeover tickets, starting two days before the public on-sale, along with the best available Club member discount on tickets.

    1-Day Early Access

    Free Brewzle Club members get access to Takeover tickets one day before the public on-sale, along with exclusive Club member pricing.

    Join the Club for free to get early access, save on your ticket, and be there as the Rooster Run begins.

    Join the Club

    Before You Go

    Is this event 21+?

    Yes. All guests must be 21 or older and present a valid government-issued photo ID.

    When should I arrive?

    Enjoy the event between 2:00 - 6:00 PM CT. Please arrive to the barrel pick experience at least 10 minutes early for your session. We'd hate for you to miss your spot.

    Does my ticket include the Rooster Run bottle?

    Not quite, but the Brewzle x Old Dominick Takeover will be the only place to purchase Rooster Run bottles directly.

    The first 50 ticket purchasers will gain the right to buy a bottle at the takeover. Additional bottles will be made available on the day of the takeover.

    Why am I selecting an entry time?

    Your selected time is for the Brewzle Single Barrel Experience only. It does not control your arrival or departure time, so plan to enjoy the full takeover from 2:00 - 6:00 PM.

    Does my ticket include the barrel pick bottle?

    No, the bottle chosen during the barrel pick experience will need to be purchased separately.

    Are add-on experiences included?

    No. The Aging Loft Experience and Cocktail Class are optional, complimentary add-ons and must be reserved separately. However, they are free.

    Will food and drinks be available?

    Absolutely! Food Trucks and additional beverages are available on-site. Unless otherwise stated, purchases are separate from admission.